Girl Scout Cookie Wars: Creating the Ultimate Value-Added Pitch for Patches!
Since 1917, and every year since around this time in the United States, an army of young girls takes to the streets for one of the toughest and most competitive sales endeavors—yes, I am talking about GIRL SCOUT COOKIES!
Whether you are a fan of Thin Mints, the classic shortbread Trefoils, or coconut-covered Samoas, the only thing that causes more arguments this time of year is who you are going to buy from. Families, friends and parents’ co-workers are all pre-existing and/or high-level prospects. Even then the buyer has to be strategic to not offend anyone, and make an attempt to support as many kids as possible…parents don’t play around when it comes to cookie sales—so saying "no" better come with a very good reason!
- Categories:
- Business Management - Marketing/Sales
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.
Twitter: @PrintMediaCentr
