How to Get it Wrong on Social Media
Here are three basic social media errors
I want to introduce you to the Twitter feed of a printing company. To be fair to them, I'll keep it anonymous! However, it's fair to say that there are quite a lot of Twitter feeds like this.
So what's wrong with their feed?
They make it all about price
Here is their profile description:
"We are a new Full Color Printing Company, offering some of the best prices in the market place."
I think we all know that there is always a cheaper price out there. Surely they can come up with a better sales line on this?
However, that's not the only problem.
They only tweet about once a week
The chances of them getting many results from this level of activity are extremely slim. They will be instantly lost in the noise of Twitter. If you want to be noticed, it's important to be present regularly on social media. With the use of scheduling tools this is not a time-consuming task.
Here is the third error.
Many of their tweets just won't engage their audience
There are a whole bunch of random "inspirational" quotes. There are some very random retweets: would your average customer be interested in stilt fishing in Sri Lanka?! Finally, there are "special offers" on print. It's coming down to price again.
This doesn’t mean you should ignore social media
Recently, I have won two very worthwhile clients from Twitter. But I did this by posting regular information that was likely to interest my customers. Social media can be a very worthwhile route to valuable business. But it only works if you use it in the right way.
p.s. If you’d like more information on how to use social media to create profitable sales, download my free e-guide "Ten Social Media Rules For Print Sales People." You’ll also receive my regular "Views from the print buyer" bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."