The Future of Coffee and Print
Not (just) to get out of writing a full-length blog this week, but (also) to share a very interesting blog on the transformation of a business. Not a printing business, but rather a coffee business.
If you are like me, you want your information in small bites and if anything takes more than a few seconds, you move on to the next item. I urge you to take the time to read this article about how a coffee company went from point A to point B. The operative word in print these past few years has been “transformation,” with conventional print going out and digital coming in. If you spend any amount of time thinking about the future of your business - regardless of whether you are a sales rep or an owner - you know the anxiety and frustration.
Where are you headed?
How do you get there?
And where is “there” anyway?
What will you need to know? To be?
It’s not any one big decision, it’s a lot of small ones, as pointed out in the story of how a coffee company decided to grow up.
I hope this helps in some small way:
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Bill Farquharson is the president of Aspire For and is a sales trainer for the graphics arts industry. Email him at email@example.com or call (781) 934-7036. Farquharson is also the author of the book, "The 25 Best Sales Tips Ever!" which can be purchased on Amazon. For more information, go to www.25BestSalesTipsEver.com