The Friday Sales Myth
Me to an audience: Question for the salespeople in the room: What is the worst sales day of the week?
Audience: Because no one wants to hear from a salesperson on a Friday. They are thinking about the weekend, not business.
Me: Okay, and what is the second worst second day of the week?
Audience: Because they are just getting their feet under them after the weekend. No one wants to hear from a salesperson on a Friday.
Me: Now, a question for the owners/managers/presidents in the room. What is your quietest phone day of the week?
Case in point: This blog was written on Friday, July 17 at 12:38 p.m. ET. I have made four prospecting calls so far and spoken to all four people that I called.
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Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.