Five Tips to Improve Your Website and Attract Your Target Audience

Have you ever thought about what message your website is portraying for your organization? Your website is one of your organization’s most important marketing tools, often serving as the first impression on your audience. The main goal of your website is to be a piece of online marketing collateral that is also a sales tool reflecting the capabilities and overall image of your organization.

Does your website do this? How can you tell? Here are five quick tips for creating a dynamite website that is sure to attract your target audience.

Consistent Branding
Before incorporating any additional features on your website, first evaluate your organization's branding. If your organization does not have consistent branding, then you run the risk of making it even more challenging for your audience to remember or identify you. There is so much clutter out there bogging down your ideal audience. Solid and recognizable branding can help cut through that.

Easy Navigation
Once you have established a consistent look, the next step is to create one of the most important aspects of a good website: simple navigation. No matter how strong and entertaining the content on your website is, no one will be likely to stay on your site long enough to read it all if the site is difficult to traverse.

Audience Engagement and Interaction
Most people today want to be entertained. If you do not immediately grab their attention, you run the risk of them leaving your site and never coming back. To avoid this from happening, it's crucial to have components of your website that allow your audience to directly interact with your organization, such as a Live Chat feature, surveys, or downloadable content.

Blog
If you are looking to increase the effectiveness and search engine ranking of your website, a blog is an absolute necessity. Increasing organic traffic is somewhat like the "Holy Grail" for website managers. All organizations want higher levels of exposure, bigger, broader audiences, and more qualified leads. A strong blog is backed by a sound strategy and a consistent frequency of posting. Creating domestic content that can be shared across all social media channels can only help your organization.

Mobile Optimization
Finally, with smartphone usage and people acquiring the majority of their information on the go, your organization's website needs to look good on all devices, including smartphones and tablets. While incorporating all of the features previously highlighted are important, they will lose their effectiveness if people are not able to easily access, navigate, and interact with your site on devices of all sizes. Is your brand effectively reaching its entire audience? Click here to watch an interactive video and then receive your FREE eBook, "5 Reasons Why You Need a Responsive Website," to learn why responsive is a must for your business.

There’s no question about it. In today’s day and age, your organization needs a strong website to represent your business online. Do you need help or have any additional tips for creating a well-designed and efficient website that will be sure to boost your sales or membership rates? Please share in the comments below!