Finding Your Ideal Customer
When you read in the title of this blog—“Ideal Customer”—what came to mind? Perhaps you thought of an account you once had that gave you a lot of business. Maybe the name of a company that you currently work with popped into your head. Or, maybe it was someone who greeted you warmly, listened to your suggestions, bought your goods and services, and made you feel like you were a part of the team.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.