Event vs. Relationship Marketing (Part IV of IV)

From last week...

“Fire is a relationship sale then,” Zoot said, perplexed at how Marka could be so disheveled in her appearance yet so organized in her business thinking.

Now, continuing with part four of our four-part series. Remember, fire = print.

He was glad to have Marka on the FEI team, not FlintStone or Pyro’s. As FEI’s arch competitors, Flintstone and Pyro could crush FEI handily with the aid of a growth-oriented mind like Marka’s.