I received an email recently from the accounting department of a new client. They were looking for a tax document I had sent them previously. I hit, “Reply,” and responded with, “I sent this to you already, but here it is again,” and then attached the document.
As I reread the email, a red flag went off in my head. The wording, I told myself, could easily be read as insulting or arrogant. I changed my email text to read simply, “Happy to,” and then hit, “Send.”
“As I stated in my previous email…”
“You have this in your files already, but,…”
“This is my final email. I’ve been trying to reach you so that I can introduce my company…”
You will never lose by removing any possible language which could be misconstrued. You will never lose by ignoring an obvious mistake by the sender. But you will never win if you take the opportunity to feed your own ego, to put the other person down, or to point out their mistake.
Be careful what you commit to writing. The written word is far more powerful than the spoken word.
Every sales challenge you’re facing has been solved by someone else. Find ideas, inspiration, and continuous sales growth through The Sales Vault community. For more information, go to SalesVault.pro. Bill Farquharson can be reached at 781-934-7036 or email@example.com.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.