
By
T.J. Tedesco
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Last week, the Fire Enterprises, Inc. (FEI) tribe learned why fire businesses can differentiate themselves by offering convenience, safety and peace of mind. This week Lucy explains the keys to effective packaging. Remember, fire = print.
By taking a trip down the aisles of “Torches ’R’ Us,” product and packaging guru Lucy hoped to provide her marketer friend Marka with a visual demonstration of effective packaging strategies being used within the fire industry.
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- Business Management - Marketing/Sales

Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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