How Creative Are You When Selling? (And Five Ways to Share Creativity)
Here’s an example of how a company took a different approach with print
This is a great example of a creative direct mail campaign. It was delivered at 5 a.m. on a Sunday. It only went through the doors of people who had a certain type of car parked outside. And it got great results.
It shows the power of thinking differently.
When was the last time you talked to a customer about a project like this?
This is the sort of thinking that gets your clients to spend more. It converts new prospects. It demonstrates that you are a company worth partnering with.
If you can create an original idea for a client, that’s great. If not, simply share ideas like the 5 a.m. mail drop. Few print companies are talking about opportunities like this.
Make sure you share case studies like this with your clients and prospects
You should be regularly sending out:
- Social media
- Direct mail
- Blog updates
This is the route to more creative projects
Share information with your contacts and inspire them!
P.S.: If you’d like more information on how to use social media to spread these sort of ideas, download my free e-guide, "Ten Social Media Rules For Print Sales People." You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."