It’s Supposed to be Hard

The ‘Hard’ is what makes it great. God, I LOVE that line.

Why do people climb a mountain? Why do people run marathons and participate in triathlons? Why does any kind of self-improvement happen? Do people do these things because it is easy? No. They do it because of the challenge. They do it because its hard. It supposed to be hard.

Sales in the '80s, '90s and even into ThatDecadeThatWouldNotBeNamed (The Oughts? The Double 0’s? The 2000s?) was easy. It was like Jedd Clampett shooting for oil. But then, depression set in**** and the going got tough. There are those who think the end is near and that it’s almost over for our industry. I disagree. Was it over when the Germans bombed Pearl Harbor?*****

Hey, if you’ve had enough and you are going to try something else, that’s cool. I hear WalMart is hiring. Like Abraham Lincoln said, “Whatever you are, be the best at it.”

But if you are going to stick around and fight the good fight; if you want it bad enough; if you are willing to put in the effort, battle the negative, and overcome the daily thoughts of “What was I thinking?” then this Blog is for you.

Sales is hard. Life is hard. Success is hard.

But it’s the hard that makes it great!

Let’s take the challenge together.

PS-I’m going to help you with the movie references this time, but after that you are on your own:

*Apocalypse Now
**Taxi Driver
***Monty Python and the Holy Grail
****Stripes
*****Animal House