Can’t. Stop. Lead-Gen.
Monday started with coffee like it always does. Part wake up; part catch up; part management meeting, Allison making some tweaks to our website while I sit reading my newspapers.
Wall Street Journal: Ugh. Those Russians … Bird flocks are an issue for airplanes again … Interest rates going up, huh? Hmmmm …. you know, that means anyone selling cars or houses or boats really needs to get a mailing out to — NO! STOP! It’s 5:30 a.m. Just sit and enjoy some quiet, Bill!
Boston Globe: Jennifer Garner is a good sport. Looks like she had fun accepting the Hasty Pudding Award from those Harvard kids … I wonder if anyone is watching the Olympics … Wow, John Williams is about to turn 90 … Oh, look a full-page ad for a cross-country skiing event up in Stowe, VT. Scrolling down I see a list of a dozen sponsors. Maybe I should send this up to my friend Matt Noonan so he can follow up. Too late for this year, but … UGH! STOP! Oh, I give up!
I simply cannot stop thinking about prospects. The mail comes and I think about each piece as I go through it. I see a billboard. I drive by a bank and look at the window clings. POP signage at a gas station.
I wonder if it will always be like this. I wonder if my brother, a retired label salesman, thinks in these same terms when Marge sends him to the grocery store. Who am I kidding? Of course he does. He’s a Farquharson.
I am writing this blog on Monday Feb. 7. In two days, Allison and I will be on vacation in Scotland. Perhaps then I will turn it off.
Or maybe I’ll start now. Yeah. That’s it. I will mentally start my vacation today.
There. No longer thinking about any of that. I’ll wrap up this blog and start packing …
Bill Farquharson can be reached at….
But Matt Noonan, if you are reading this, you really need to check out that skiing event. Sounds like a ton of signage and a great way to make contact with the sponsoring companies.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.