Building a Brand Voice
If your very ladylike grandmother suddenly started using language more suited to a rapper, you’d find it a bit jarring, right? The tone of voice we usually use gives people a picture in their minds of who we are, what we stand for, and where we’re coming from. The same is true of your business—your brand voice helps customers recognize and relate positively to you. So the question is, how do you go about building and maintaining it?
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.