Build A Competitive Positioning Grid to Help Your Staff Stay on Message
Last week, Fire Enterprises (FEI) marketing maven Marka told savvy salesperson Zoot and FEI tribe leader Org about two crucial components of an effective messaging document. This week, Marka discusses how building a competitive positioning grid can help FEI’s staff stay on message and counter buying objections. Remember, fire = print.
Zoot and Org sat in Org’s office, listening as energetic Marka continued talking about creating a messaging document for FEI.