Boost Your Sales by Charitable Giving
Every business is undoubtedly called on to pitch in and donate goods, services, and cash to charities of all kinds. A lot. Depending on how you see it, it can be either a duty or a task.
On the surface, it’s just the right thing to do. Find an organization that means something to you and give generously. Print out the posters for that Memorial golf tournament. Heavily discount the price for a dinner fundraiser. Donate something to a silent auction.
Another way to donate is with your time. Be on a committee, share your ideas, and make a difference. Ninety percent of the good that is done is handled by 10 percent of the population doing it. Be that guy or gal.
There are two ancillary benefits of giving:
First, other businesses are likely involved with that organization. If you just drop the job off, receive a thankful handshake and leave, you have left behind an opportunity. Find out who else is supporting that charity and make certain that they know that you care as well. This is a valuable backdoor to use when trying to gain access to power.
Second, hobnob with those on your committee and check out where they work. As pointed out in a previous blog, slouches don’t volunteer. C-level and upper management movers and shakers do. So, move, shake, and do the right thing: volunteer.
Your mom would be proud of you for giving. Your business will thank you, too.
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Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.