Beating Call Reluctance

This blog is for you if:

• Your palms are sweaty just reading its title;
• You dread making calls...even to family and friends;
• Don Corleone put a gun to your head and promised you “something bad would happen” if you didn’t make a cold call and you actually considered the option as a step up.

For the rest of you who are feeling pretty superior because you have no such trepidation when it comes to calling strangers and asking them to give you money, take five. Actually, scratch that. Go ahead and skip this lesson and make five...phone calls, you big show off.