Awards R’ Us
You can also contact several agencies and it doesn’t matter that they are competing against each other. Agencies always compete against each other. They are going to create what they create and print how they want to print. If you give 100 percent to each project you are covered and your chances of winning only grow.
The one awards caveat is that some require you pay an entry fee and/or fee for each submission. Decide beforehand if you will cover that cost or cover up to a certain amount, offer to split it, or defer it to them. Just make sure you include that information so they aren’t “blindsided” by it down the road.
Your Name In Lights
Depending upon the award, some list the agency and the vendor as well. Think of this as free out of home advertising for your business since your name is now hanging in the agency’s lobby. It’s also a testimonial for you as to your clients when people see the award on your side, and of course your capabilities.
There is also a very good possibility that the agency will send out a press release that they have won an award and it should include you! Grab up some testimonials while everyone is celebrating and even recommendations for your LinkedIn profile.
Win or lose, when it comes to agencies and awards there is always a way for a printer to win...if you know how to play!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at PrintMediaCentr.com providing information and resources to the global print and marketing community ... with some fun in the mix! She is a noted a Print Buyerologist, Industry Speaker and Blogger, Cultivator of the Print Production Professionals Group on LinkedIn, and host of PMC's weekly #PrintChat on Twitter Wednesday's at 4 p.m. ET. Corn has more than 25 years of experience working in advertising and marketing, and currently works behind the scenes with printers helping them to form meaningful relationships with customers, and industry suppliers, events and organizations helping them achieve success with their cross media and social media marketing endeavors. Twitter: @PrintMediaCentr