Awards R’ Us
You can also contact several agencies and it doesn’t matter that they are competing against each other. Agencies always compete against each other. They are going to create what they create and print how they want to print. If you give 100 percent to each project you are covered and your chances of winning only grow.
The one awards caveat is that some require you pay an entry fee and/or fee for each submission. Decide beforehand if you will cover that cost or cover up to a certain amount, offer to split it, or defer it to them. Just make sure you include that information so they aren’t “blindsided” by it down the road.
Your Name In Lights
Depending upon the award, some list the agency and the vendor as well. Think of this as free out of home advertising for your business since your name is now hanging in the agency’s lobby. It’s also a testimonial for you as to your clients when people see the award on your side, and of course your capabilities.
There is also a very good possibility that the agency will send out a press release that they have won an award and it should include you! Grab up some testimonials while everyone is celebrating and even recommendations for your LinkedIn profile.
Win or lose, when it comes to agencies and awards there is always a way for a printer to win...if you know how to play!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.