Awards R’ Us
You know that big fish ad agency you have been trying to call on but can’t get your foot in the door—have you ever tried using an award for bait?
FACT: The only thing ad agencies love more than themselves are awards for their work!
If you have ever visited an ad agency, somewhere there is a wall or cabinet with special lighting that was put in to shine brightly on the trophies and plaques they have received. Some agencies display them proudly in the reception area so it’s the first thing you see. If it’s a very large agency, you might even find awards have spilled into people’s offices and now sit prominently on their desks or windowsills. The point is, even if the award is from 1989 it’s not going into storage anytime soon, and bringing award opportunities to agencies is a great way to get in “good” with them.
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.