Attracting Your Next Sales Rep
Let’s say you need to buy a new car. It’s a major purchase in your life and one that is sure to last several years. Would you walk into a dealer, examine the shiny options all around you, and make your purchase decision without doing any homework first?
Of course not!
You would buy Consumer Reports. You would go online to Edmunds.com and read what the editors have to say.
And perhaps most importantly, you would read consumer reviews: thoughts and opinions from those who’ve gone before you, plunked down their thousands of dollars, and have experience with this major life decision.
Your next sales rep is out there. He/she is looking for you. This is a major life decision and your company is their showroom. But unlike vehicles, you don't have a rating system and a list of reviews for them to read.
But you could.
If you have created a good workplace and have good salespeople as well as other employees working for you, why not spread that word so that talent comes to you?
Customer testimonials already appear on your website but what about your existing workforce? If they are happy and they know it, let them clap their hands. Ask them for input and then post their comments on your website. No major purchase decision in life is made these days without first reading the thoughts of others who've gone before you. This holds true for cars and refrigerators and it can go for employment as well.
It goes without saying that you need to have created that good workplace. If you haven’t, this process will flush out an issue that you need to address. But if you have and yours is an “Apple-quality" place to work, you can attract your next, great sales rep.
Get on Bill’s calendar for a free sales consult. Reps, let talk about your sales challenges. Owners, let’s talk about your reps. Go to meet.so/BillFarquharson and book a 30 minute time slot. Bill can also be reached at (781) 934-7036 or firstname.lastname@example.org
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.