Are You Speaking to the Millennials?
I thought I was sooooo clever. To promote our upcoming PBI Boston Conference, I had the perfect theme...the absolute anthem…the killer headline. It read:
Please come to Boston for the springtime.
Up it went on our office whiteboard. In came our new intern, a Boston University student. “Matt,” I said, pointing to the copy, “what does this mean to you?” He looked from the whiteboard to me. A look of puzzlement washed over his face. “Um, it’s really beautiful here in Boston in the spring??”
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
