All Customers Die (Eventually)
I just lost my biggest account. You will, too, someday, so listen up.
To be clear, “lose” is probably the wrong word. It sounds as if I got underbid or screwed up a training assignment (or shouted, “Go sell something, you morons!!!, dropped the mic and walked off stage).
No, it was nothing like that.
The 18-month contract simply ended. I knew it was coming and there is a strong likelihood that we will do something else in the future. But for now, I’ve got some time on my hands.
- Categories:
- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
