All Customers Die (Eventually)
I just lost my biggest account. You will, too, someday, so listen up.
To be clear, “lose” is probably the wrong word. It sounds as if I got underbid or screwed up a training assignment (or shouted, “Go sell something, you morons!!!, dropped the mic and walked off stage).
No, it was nothing like that.
The 18-month contract simply ended. I knew it was coming and there is a strong likelihood that we will do something else in the future. But for now, I’ve got some time on my hands.
So, here’s my to-do list:
- Scream obscenities to no one in particular … Check!
- Regroup. Reinvent … in progress. Please hold.
Something good will come of item #2. This is not new territory for me. Over the course of 31 years of doing what I do, I’ve hit this bump before and I’ve always found a new path. This time will be no different.
I bring this to your attention as a warning. If every client is a wave and you are riding it, understand that all waves hit the beach. I just lost my biggest account. I’ll recover and move on. But you, too, will lose your largest account.
What’s your plan?
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Call me for help or with questions: Bill Farquharson, 781-934-7036 or www.AspireFor.com
Bill Farquharson is the president of Aspire For and is a sales trainer for the graphics arts industry. Email him at firstname.lastname@example.org or call (781) 934-7036. Farquharson is also the author of the book, "The 25 Best Sales Tips Ever!" which can be purchased on Amazon. For more information, go to www.25BestSalesTipsEver.com