Billy Joel, Benny and a Great Business Card
On October 20 of this year, I posted a blog to talk about attracting your next salesperson. Earlier this year (don't ask me when), I wrote that you should always be looking for your next salesperson. Today, I want to give you a third blog on that subject.
Why write about the same thing three times? Well, primarily because this is a big subject and I am constantly hearing how there are no good salespeople out there.
Have you walked into an Apple Store? By and large, the people who are employed there are clones of each other. It's remarkable. But it's not a coincidence.
Apple does something that I think we all can learn from. They give their employees business cards, which read, “Your customer service just now was exceptional. I work for the Apple Store, and you are exactly the kind of person we'd like to talk to. If you're happy where you are, I'd never ask you to leave. But if you're thinking about a change, give me a call. This could be the start of something great.”
At the bottom of the business card is a website that contains a job application. Apple teaches its employees to always be on the lookout for someone they believe would be a good fit. When they find that person, they stick a card in their hands.
What a great idea!
Recently, I was in a Best Buy store where I picked up a box that had an HDTV indoor antenna in it and asked Benny, one of the boys in blue, for more information, fully expecting a blank stare. Instead, I got a very complete description of the product and how it worked.
Your next sales rep is anywhere and you must keep looking for him or her every day and with every interaction. If I was an Apple employee, I would have given Benny a business card. He was knowledgeable and impressive, and suddenly I had the end of a Billy Joel song ringing in my ears: “Man, what are you doing here?”
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.