5 Ways to Improve Sales Communication
Do you worry about talking to prospects?
Here are some simple tips to improve both confidence and results!
Plan what you are going to say
I’ve always been surprised that many sales people just dry up or imitate a goldfish when I’m having a call with them! It feels like they haven’t prepared what to say to me at all.
Tailor your message to your audience
You will have much more success if you alter your sales message according to the type of customer you are communicating with. A one-size fits all message doesn’t work these days.
State why a prospect should work with you
It is always good to know what makes you different. Remember, you have to persuade your prospect not only to buy but to buy from you.
Have a CTA
CTA stands for "Call to Action." What do you want your prospect to do when they have finished speaking to you or read your letter or email? Yes, we want them to become a customer! But a prospect usually goes through several steps before becoming a buyer.
Know your follow-up plan
What are you going to do next with your prospects? How will you react to different situations?
Do these all seem obvious?
Over the years, over 1,400 different printing companies have tried to become a supplier with me. It was rare that I encountered one that practiced all of these guidelines. Maybe it’s time to carry out a quick review and see how you are really performing.
Do you need to work on any of these areas?
Check out my book “Done For You Sales Scripts” (see below).
P.S. Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. Also, check out my new book “Done For You Sales Scripts” with a full selection of sales scripts and templates so that you are confident in knowing exactly what to say to prospects and customers in all sorts of situations. Here’s the link.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."