5 Types of Content to Post on LinkedIn and One Golden Content Rule to Follow
If you want to achieve the best results on LinkedIn there are five types of content you should post
Here they are:
- Long-form articles
- Content that provokes discussions
- Sharing other peoples’ content
- Sales driven content
Post the right mix and you interest the maximum number of people — both inside and outside your network. You also create more powerful relationships. Finally, you drive sales, even when you post content that appears to have nothing to do with increasing business.
If you post the same type of content relentlessly, you will find that you create a lot less engagement.
Whatever you post, make sure you follow this one rule:
Never post a link. LinkedIn wants to keep visitors on its site. Therefore it penalizes posts that drive people to other sites. You can always add an outside link it the comments: then you won’t be penalized.
P.S. Download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Also learn my LinkedIn content strategies that gain me thousands of views: grab the recording of my LinkedIn Content Mastery webinar. Here’s the link
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