4 Steps to Successful Selling on LinkedIn
More than ever, LinkedIn is a powerful sales channel
Right now, with more and more people working from home, LinkedIn is a powerful way to make 1-2-1 contact with people. And it works! I have people who contact me, asking me more about how we might work together. I win new business regularly from LinkedIn.
If you want to win warm prospects like this from LinkedIn, there are four stages you must go through. Here they are:
1. Have a powerful profile
Use the right words and images to explain to someone why they should be interested in reading further and connecting with you. By the way, that means talking more about prospects than you.
2. Connect with the right prospects
You won’t get to have conversations with people unless you start a conversation with them. Invite them to connect and make your connection message personal. Make sure you message people when they accept your invitation.
3. Engage with your network
Many people try and sell straight away. This rarely works. It is far better to work to build a connection’s trust and confidence in you by engaging in the right way. One tip is to check out what they are posting and comment on it.
4. Move your connections to real life
Suggest a call or a video conference with prospects to get to know each other better. This is the key to taking your relationships further and seeing if there are opportunities to work together.
P.S. Learn how to create a powerful social media profile: check out my book "Five steps to creating a social media profile that generates business". You can also learn how to sell print successfully online by downloading my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."