3 Tips for Successful Print Sales
Today is a quick article!
If you want to get ahead in print sales there are three simple things you really should remember:
Have a target audience
If you try and be all things to everyone, you won’t engage with anyone. Decide who is the ideal prospect and client for you
Talk about the prospect
Stop talking about you and your products and services. Few people want to hear it. Talk about your prospect instead. Use their language and understand their business.
Know why someone should use you
It is pretty rare that a printing company offers something that no competitor does. So it is vital that you understand your difference and why it should be valuable to your customers.
Get these three things right and you will be much better placed to win good clients
These are buyers that value your services. They are far more likely to stay loyal than price-driven, commodity buyers.
P.S. Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. Also, check out my book “How To Stop Print Buyers Choosing On Price” which covers these three areas in depth. Here’s the link.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."