This week, FEI Marketing Tribe Leader Marka introduces the concept of demand generation to the tribe and explains how these activities can help FEI capture, qualify, and convert new leads.
Last week, Fire Enterprises (FEI) marketing maven Marka showed savvy salesperson Zoot how to use multimedia to create compelling case studies. This week, Marka tells Zoot and FEI tribe leader Org how creating a messaging document can help keep FEI on message. Remember, fire = print.
Last week, Fire Enterprises (FEI) marketing maven Marka showed savvy salesperson Zoot how to craft compelling Results Statements for case studies. This week, Marka tells Zoot how they can use multimedia content to help demonstrate these Results Statements. Remember, fire = print.
BY T.J. TEDESCO A decade ago, Image Printing was a Louisville, KY-based commercial printer serving its local print market—but it had the vision to do a whole lot more. At the same time, Midland Communications Packaging, also based in Louisville, prided itself as a manufacturer of marketing solutions within the postpress segment of the graphic arts industry. Today, the merged company, now called Vivid Impact, is a diversified graphic arts manufacturing enterprise that specializes in providing a range of communication solutions. The concept of Vivid Impact dates back to 1989, when Greg Buchheit and Pete Smith bought Image Printing. With them came the vision of a