T.J. TEDESCO

Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.

Last week, Fire Enterprises (FEI) marketing maven Marka showed savvy salesperson Zoot how to craft compelling Results Statements for case studies. This week, Marka tells Zoot how they can use multimedia content to help demonstrate these Results Statements. Remember, fire = print.

BY T.J. TEDESCO A decade ago, Image Printing was a Louisville, KY-based commercial printer serving its local print market—but it had the vision to do a whole lot more. At the same time, Midland Communications Packaging, also based in Louisville, prided itself as a manufacturer of marketing solutions within the postpress segment of the graphic arts industry. Today, the merged company, now called Vivid Impact, is a diversified graphic arts manufacturing enterprise that specializes in providing a range of communication solutions. The concept of Vivid Impact dates back to 1989, when Greg Buchheit and Pete Smith bought Image Printing. With them came the vision of a

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