Pete Smith

BY T.J. TEDESCO A decade ago, Image Printing was a Louisville, KY-based commercial printer serving its local print market—but it had the vision to do a whole lot more. At the same time, Midland Communications Packaging, also based in Louisville, prided itself as a manufacturer of marketing solutions within the postpress segment of the graphic arts industry. Today, the merged company, now called Vivid Impact, is a diversified graphic arts manufacturing enterprise that specializes in providing a range of communication solutions. The concept of Vivid Impact dates back to 1989, when Greg Buchheit and Pete Smith bought Image Printing. With them came the vision of a

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