Patricia Sorce

Just one year after the launch of Print in the Mix (PIM), a comprehensive clearinghouse of research on the effectiveness and value of print media, The Print Council, RIT, and six universities around the country who collaborated on PIM say that printers are reporting positive benefits as a result of using the information found on the site.

InfoPrint Solutions Co., a joint venture between IBM and Ricoh, today announces another step in its on-going program with the Chief Marketing Officer (CMO) Council through the formation of the Corporate and Faculty Leadership Committees, in support of a milestone research initiative. These groups of leading marketers, experts, authors and academics will provide insight to support InfoPrint’s commitment to and continual drive to educate the marketplace on the value of TransPromo. The company has also been working in partnership with the CMO Council to launch several pilot TransPromo projects with blue chip brands across North America.

WASHINGTON DC—August 21, 2007—The Print Council announced the launch of Print in the Mix: a Clearinghouse of Research on Print Media Effectiveness, a web-based clearinghouse of information and research on the effectiveness of print in advertising and marketing. Published by the Rochester Institute of Technology’s Printing Industry Center and funded by The Print Council, Print in the Mix (http://printinthemix.rit.edu/) is a collection of statistical information and research on all areas of print including direct mail, magazines, custom publishing, newspapers, etc. “This is a very exciting and useful portal into the world of print for all those who study, design, create, evaluate and use