Kelly Mallozzi

Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing. 

Bill Farquharson is a sales trainer for the graphic arts. Email him at or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at

Good news: You got the order! Bad news: You got the order and now have to tell the client the normal delivery of 4 days is now 3 weeks…maybe. While this is the new reality, there is work for sales reps to do in order to keep customers satisfied and Bill Farquharson names it in this week’s blog.

I’m speaking at any industry event later this month, and rather than put together some presentation about what I THINK matters to people like you, I thought I would actually ASK people like you. So what’s on your minds?

There is a misconception among some that sales is all about being aggressive and getting there first, being the loudest, and wanting it the most. While determination and persistence are absolutely critical to a salesperson’s success, sometimes the best thing you can do with a prospect, or even a customer, is to hang back.

Here are a few things that you can learn about giving your customers a first class buying experience while charging a super premium price. (I can imagine there will be a lot of skeptics out there and push back regarding charging high prices, and I understand.) I will discuss the high price philosophy in another blog.

Every Digital/VDP challenge you are experiencing has been conquered by someone else. This webinar shows you what the best of the best are doing. Save time by learning the right formula for building your Digital/VDP business.

You will learn:
-How to successfully market your digital/VDP services;
-Why the successful succeed and why the failures fail;
-Who is your digital/VDP customer and who isn't;'
-Why your sales force hate selling digital/VDP, and;
-How to motivate them to want to!

This is the last webinar in a series of four, designed specifically for any printers with digital printing capabilities looking to offer or already selling digital print solutions, who want to nurture a profitable, and loyal, customer base.  Each webinar focuses on a different aspect of this unique business growth opportunity. Check out the first three in the series now on-demand!

Sponsored by: Océ - a Canon Company

Click here to view this webinar!:

More Blogs