Dennis Hanson

In today's fiercely competitive, price-sensitive commercial printing market, printers have two options: Make it or break it. Minneapolis-based Cooperative Printing came face to face with that decision in 1992, when the company's executives were forced to re-evaluate their then-struggling, 60-year-old printing operation. To keep up with competitive shops in the Twin Cities, Cooperative Printing decided to embrace technology and install an automated pressroom with equipment designed to meet buyers' demands for quality, turnaround and cost-effectiveness. "Changing market trends required us to automate our manufacturing process to remain profitable," says Cooperative Printing General Manager Dennis Hanson."The PlateMaster 72/hdp (computer-to-plate and halftone digital proof system) eliminates the necessity