Dave Johannes

Mark Michelson is the Editor-in-Chief of Printing ImpressionsServing in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com

More than 65 printing executives from around the country, as well as several trade press members, analysts and Canon Solutions America employees, took part in the "Future of Inkjet" event held at IWCO Direct's facility in Chanhassen, Minnesota, June 23-24. The main attraction was the ability to see the first U.S. customer installations of the Canon Océ VarioPrint i300 cut-sheet and ImageStream 3500 continuous-feed inkjet presses running side-by-side.

IWCO Direct is the first company in the United States to install full-color, cut-sheet digital inkjet Océ VarioPrint i300 (formerly called the Niagara) and full-color, continuous-feed inkjet Océ ImageStream 3500 presses from Canon Solutions America. Dave Johannes talks about these new investments and how the one-to-one direct mail personalization capabilities of IWCO's total high-speed inkjet printing platform is reshaping the entire IWCO Direct organization and creating greater ROIs for its direct marketing clientele.

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