IWCO Direct is the first company in the United States to install full-color, cut-sheet digital inkjet Océ VarioPrint i300 (formerly called the Niagara) and full-color, continuous-feed inkjet Océ ImageStream 3500 presses from Canon Solutions America. Dave Johannes talks about these new investments and how the one-to-one direct mail personalization capabilities of IWCO's total high-speed inkjet printing platform is reshaping the entire IWCO Direct organization and creating greater ROIs for its direct marketing clientele.