InfoPrint Solutions Company, the joint venture between IBM and Ricoh, today announced that One2One Communications has chosen the InfoPrint 5000, a full-color production inkjet system, to extend its leadership in personalized advertising printed directly onto statements. One2One specializes in the design, development, processing and multi-platform delivery of high quality documents and is currently working on customized print pilots with multiple U.S. cable operators and international automotive finance companies.
InfoPrint Solutions Co., a joint venture between IBM and Ricoh, today announced that Best Western International, the World’s Largest Hotel Chain®, has successfully grown awareness for its own branded credit card, and increased revenues through incremental bookings via implementation of a TransPromo pilot. The scheme replaced inserts previously included with the program statement, with personalized and targeted promotions on quarterly rewards statements, sent to a segment of Best Western Gold Crown Club International rewards card customers in North America.
InfoPrint Solutions Co., a joint venture between IBM and Ricoh, today announces another step in its on-going program with the Chief Marketing Officer (CMO) Council through the formation of the Corporate and Faculty Leadership Committees, in support of a milestone research initiative. These groups of leading marketers, experts, authors and academics will provide insight to support InfoPrint’s commitment to and continual drive to educate the marketplace on the value of TransPromo. The company has also been working in partnership with the CMO Council to launch several pilot TransPromo projects with blue chip brands across North America.