Sustainability has become a part of doing business. And, whether efforts to become more sustainable are kicked off by environmental commitments, continuous improvement efforts, or more recently, mandates, those companies undertaking efforts see benefits.
Dan Marx
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
Linda Bishop of Thought Transformation discusses how print sales is changing amid smaller marketing budgets, leaner teams, economic uncertainty, and AI-driven outreach.
Each year, Wide-format Impressions recognizes its industry Rising Stars – printing professionals who are growing, flourishing, and impressing in their positions. For this episode, we’re talking with a couple of our previous Rising Stars to see where their careers have taken them and how they view today’s printing industry.
The promotional products market is huge, amounting to more than $26B in revenue annually in the United States alone. And while promo represents a significant opportunity for print service providers. In this episode Theresa Hegel, Executive Editor, Special Projects & Sustainability with ASI, the Advertising Specialty Institute, illustrates the opportunity.
Exploring how effective training can improve both operations and employee retention, this conversation provides three views of training and education in the printing industry. The panelists share what make training worth the effort.
Linda Bishop, president of Thought Transformation, shares essential skills for modern print sales professionals, including the impact of AI on the industry, and strategies to remain competitive.
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