The promotional products market is huge, amounting to more than $26B in revenue annually in the United States alone. And while promo represents a significant opportunity for print service providers. In this episode Theresa Hegel, Executive Editor, Special Projects & Sustainability with ASI, the Advertising Specialty Institute, illustrates the opportunity.
Dan Marx
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
Exploring how effective training can improve both operations and employee retention, this conversation provides three views of training and education in the printing industry. The panelists share what make training worth the effort.
Linda Bishop, president of Thought Transformation, shares essential skills for modern print sales professionals, including the impact of AI on the industry, and strategies to remain competitive.
Dave Leskusky, president of PRINTING United Alliance, speaks with Dan Marx, content director at Wide-format Impressions about building community, the PRINTING United Expo, and the path forward for the Alliance.
Chris Curran, VP, group president - media and events at PRINTING United Alliance, provides a fast-moving overview of (nearly) everything taking place at the 2025 PRINTING United Expo (October 22-24 in Orlando, Florida). It's essential listening for anyone seeking to maximize all the massive event has to offer.
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