When it comes to out-of-home (OOH) advertising, it seems like some of the more creative campaigns come from the other side of the pond. JCDecaux OneWorld, the international unit of the JCDecaux Group, offered up three "best of" OOH campaigns during November. These three campaigns all focused on making their campaigns responsive and relevant.
Sweden
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.
Domino will use PRINT 09 to debut its new inserter controller tracking system and demonstrate how its latest variable data ink jet printing solutions can enable commercial printers to broaden their service offerings and increase business turnover. Domino’s affordable and scalable in-line digital VDP technologies including drop-on-demand, thermal and continuous ink jet printers, designed to suit a wide range of mailing, addressing and labeling applications, represent a vital proposition for printers seeking to enhance business opportunities in the ongoing global downturn.
SHELTON, CT—Baldwin Technology, which specializes in process automation technology for the printing industry, announced that it is undertaking additional personnel reductions in the United States, Germany, Sweden and Italy in order to competitively position the company in the continuing global economic downturn.
Electronic circuits that are wholly or substantially printed are a commercial success today. Brand enhancement is a popular theme, from the tester on a battery to the animated display on a recent edition of Esquire magazine and the heated outdoor apparel of many famous brands.
IDTechEx recently visited Soligie in Minnesota. Soligie is wholly owned by Taylor Corp., a $1 Billion holding company which owns about 100 businesses focussing on niche areas of printing and media. Matt Timm, President of Soligie, and a veteran of the electronics/semiconductor industry, was exploring new opportunities for Taylor Corp. and set up Soligie in 2005.
On Wednesday July 23rd, Dr Harry Zervos, technology analyst with IDTechEx, interviewed Jacques Angelé, co-founder and VP Technology Programs of Nemoptic SA, an electronic paper display company. Jacques gave insight into the technology, goals and market potential for the company over the next few years. Created in 1999, Nemoptic is headquartered near Paris and has raised more than 35 million Euros. It operates a pilot production unit in Sweden and has a large-scale production facility agreement with Seiko Instruments Inc as of April 2007. The company’s technology, BiNem® (Bistable Nematic), has applications for a range of handheld devices as well as electronic shelf labels.
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