Direct mail survery finds response rates vary based on the day of the week they are received and the size of the packet. Differences also found for Consumer vs. Financial mailings.
Xerox Mourns Loss of Hatch ROCHESTER, NY—Gilbert J. Hatch, president of the Production Systems Group at Xerox Corp., died Aug. 26 after a long battle with cancer. During his 35-year career with Xerox, Hatch held a number of senior technical and general management positions in the United States and Great Britain. Allied Buys First "Drupa" Press MANCHESTER, CT—Allied Printing Services earned the distinction of purchasing the first Drupa-version large-format sheetfed press from KBA North America. The six-color, 56˝ KBA Rapida 142 press with aqueous coating is slated to be installed and running at Allied by the end of this month. Freedom Acquires MetroWebb MILTON, WI—Direct mail
BIRMINGHAM, UK—With PRINT 01 soon to be a memory, thoughts will be turning to Birmingham, Great Britain, for IPEX 2002 next April. Dubbed "The Global Technology Event for Print, Publishing and Media," IPEX 2002 will take place April 9-17 at the National Exhibition Center (NEC). With millions of British pounds invested in a revitalization program, Birmingham is fast becoming a hub for business, as well as recreational activities. In fact, the city is submitting a bid to become the European Capital of Culture for 2008. At the last IPEX in 1998, exhibitors and visitors enjoyed the new surroundings of The Water's Edge at Brindley