Kevin Whitlock from Ogilvy, UK shares his thoughts on direct mail and says it may be the most engaging medium for marketing. From the Creativity and Technology Conference Roundtable, hosted by Advertising Age, sponsored by Kodak. London, England - November 11, 2010.
Leslie Figenschou of DST Output talks about combining communications channels (including print) to reach a larger audience. She says read rates for email are around 13% but for direct mail it's over 70% and transactional mail is around 85%, which yields far greater response rates. Kevin Whitlock from Ogilvy talks about the power and permanence of print and print's credibility, personalization and photo book applications. From the Creativity and Technology Conference Roundtable, hosted by Advertising Age, sponsored by Kodak. London, England - November 11, 2010.
There's no question that inkjet was the hot ticket at Ipex, and thus is the primary technology focus of this article. There was a huge collective sigh of relief when visitors from all corners of the world began pouring into Birmingham, England, last month.
EFI, the world leader in customer-focused digital printing innovation, today announced entry into a manufacturing agreement with Nazdar®, wherein Nazdar will produce EFI’s VUTEk and Inkware solvent inks, which are renowned for their phenomenal color quality, fantastic durability and superior printer performance. Nazdar is a longtime partner of EFI who distributes VUTEk® printers and inks to the North American screenprint market.
Offering an impressive range of formats, a host of different gluing and binding methods, simple operation and a compact design, the Pantera perfect binder from Muller Martini has quickly established itself as a best-selling product. The 100th line was recently installed in the USA.
The Inca Spyder V (a faster printer version of the popular and highly successful Spyder series of flatbed inkjet printers) will be demonstrated at Inca Digital's distribution partner Fujifilm Sericol USA's booth (#4105) during the ISA International Sign Expo 2009, at the Mandalay Convention Center in Las Vegas, NV, from April 16-18.