Modern marketing means brand extensions, on pack promotions, packaging to tie in with events—all designed to increase sales and enhance relationships with consumers. This provides opportunities to printers that can meet these demands. To date, digital printing has left packaging alone while expanding in publication printing.
There's no question that inkjet was the hot ticket at Ipex, and thus is the primary technology focus of this article. There was a huge collective sigh of relief when visitors from all corners of the world began pouring into Birmingham, England, last month.
manroland took the brave step to show no presses at Ipex because, according to the official doctrine, it wanted to get closer to its customers.
Those claiming that Ipex is an inkjet show will have good justification for the claim. Few though are ready to ship at the show.