JCDecaux OneWorld offered up three “best of” OOH campaigns during December focusing on experiential. Using experiential brands could grow their relationship with their consumers and establish a higher brand recall, leading to brand loyalty.
HP today announced the end of its successful beta testing program for the HP Scitex FB7500 Printer and a 150 percent increase in production capacity of the versatile flatbed printer to meet customer demand. HP also announced the first commercial installations of the printer at Fair-play BV in Amsterdam, Netherlands and Kürten & Lechner in Köln, Germany.
AMSTERDAM—Chronic exposure to organic solvents found in materials including printing agents is believed to damage the central nervous system, according to a study conducted here and published by ScienceDaily. The findings were released in an article titled “Disturbances in Brain Circuitry Linked to Chronic Exposure to Solvents.” According to the study, the pattern of cognitive impairment involving memory, attention and psychomotor function, which frequently persists even after exposure has ceased, is usually referred to as chronic solvent-induced encephalopathy (CSE). While CSE is an acknowledged occupational disease in an increasing number of western countries, and is classified according to the World Health Organization criteria, it
The graphic arts world shifts its attention to Dusseldorf for the World Series of Printing. For some manufacturers, it's a coming-out party for new heatset web offset press hardware. BY ERIK CAGLE Don't worry, it's not too late to book a hotel within a half-hour commute of Dusseldorf for May's DRUPA 2000 exhibition. Should nothing be available, there's always nearby Brussels or Amsterdam. Yes, when it comes to attending the world's foremost ink-on-paper (et al) exhibition, early planning is absolutely necessary. The same can definitely be said for the many manufacturers, technology providers and assorted vendors that will be displaying their goods and