Lots of companies are willing to tweak a process step or two to streamline their production workflows a bit; but who is willing to rip out existing equipment and processes and suspend business for three months to fundamentally change how they do business? Barksdale Portraits balanced the potential of leapfrogging ahead of the competition by three years to the risk of losing the company within a year and made the right call.
Companies really need help managing their collaterals and marketing assets. And they are willing to pay for this help.
Interview with Erica Derrington, graphic communications manager, Olathe Unified School District in-plant print shop.
There has been a lot of change in the printing and marketing services industry’s use of the cloud and SaaS since 2012.
Please take this short survey about your use of Cloud-based serives, and the results will be posted in a future blog.
I was interviewing Dr. John Leininger, Graphic Arts professor at Clemson University, about best practices in using social media for lead prospecting and, in just a few minutes, he made me really think hard about how I’m using social media.
A couple of weeks ago I asked people in the industry to share the VDP languages, workflow solutions and MIS solutions they use. It is always good to take a quick pulse of the industry and the results confirm much of what I already suspected. Here’s what I found.
One great thing about being in this industry for the past several decades, is that I’ve had a chance to witness and participate in the birth and evolution of some of the technology and services. One that has perhaps changed the most is how printers digitally receive jobs.
I spoke recently at a user group meeting composed largely of commercial printers when the topic of the 'Cloud' came up. I was a bit surprised to hear a very high level of suspicion. I asked the audience: "Who is excited about the opportunities presented by the Cloud?" Two hands went up. "Who’s not?" About half the audience raised their hands. Multiple questions were put forward about data security, possible integration issues, and overall viability. The bad vibes were much stronger than I anticipated.
We hear a lot about workflow automation, but today I’m going to discuss some tools designed to help your operators do their jobs quicker and more efficiently. I’m looking at EFI’s Fiery Graphic Arts Package, Premium Edition (GAPPE).
