As I look ahead to Mothers’ Day and think back on what mine has taught me, it occurs to me that she was my first sales manager, with many of her parental lessons able to translate into the sales world.
The moment I found myself surrounded by undergrads studying to get degrees in imaging, I wondered, “What’s on their minds?” Beyond simply “getting a job,” what are their hopes and concerns? What is their vision for the future?
“Drive-by Shooting? Excuse me?” I said to Joe, the owner of a printing company with whom I was doing a Webinar demonstration of our software. I had told Joe a related story about owners or managers walking through the shop or plant and being repeatedly stopped by employees asking many of the same questions, time and again, in trying to deal with the same old issues.
Promotions intended to drive traffic to your website should send prospects to a landing page written and designed specifically to move recipients closer to a sale. Some quick tips: use copy that refers directly to where readers came from, provide a clear call to action, and stick to the point.
Due to current market conditions, many business people find themselves working on their own marketing campaigns and branding programs. If you find yourself in this situation, here are three things you need to know about doing self-promotion:
After experiencing life as a sales rep, a sales manager and a president, I am now recruiting in the printing industry. To be honest, the saddest part of my job is working with the so-called “old school” sales reps.
Printers who struggle to operate at full capacity would likely find it advantageous to partner with a print management firm. Such firms can act as a sales channel that funnels a steady pipeline of work optimized for your manufacturing platform.
We sat next to each other at an industry event, enjoying a nice dinner and learning about cross-media marketing. Then I got around to the one question I was dying to ask: How do you promote your services?
At PaperSpecsGallery.com, we believe that a great business card is your best sales tool. Case in point: Neenah Paper typically creates a unique business card for each major product launch. For the Classic line relaunch, the company literally glued strips of its 10 Perfect colors onto an Epic Black cover sheet. This card truly is a selling tool in its own right!
As soon as I got wind of this movie, starring Brad Pitt and recounting the 2002 Oakland A’s pioneering use of sabermetrics, I knew I would get a blog out of it. Here are five lessons I think we can all take away from this story:
