If you just need to convey a point-A-to-point-B message, feel free to use an inexpensive sheet. But other projects need to do more. They need to gain trust, convey the brand and—especially in this over-communicated world of ours—demand attention.
Once again, we were awakened by a puking dog in our bed. And I said to myself, “How many times do I have to learn this lesson?” When it comes to mistakes or missteps in your work life, how many of them make a second (or third, or fourth) appearance?
If, like me, you received price increase letters last week from a couple of coated paper manufacturers, you’re probably really frustrated. Is this price increase demand-driven? Of course not! Then why are they doing it?
I think it’s inevitable that a job will go wrong. Take every precaution imaginable, and stuff still will happen. Everyone makes mistakes. Your Apocalypse Now is coming soon to a customer near you. Prepare for it.
There are five attributes that the realms of print and media convergence share. Most printers should find the five attributes familiar, if not downright recognizable, and will agree that print and the world of media convergence have a common future.
“Keep me. Protect me. Share me.”—along with the other tagline above—were the words Kodak chose as the theme of its 2005 ad. What a shame it didn’t see past this excellent campaign to the company’s next gigantic breakthrough.
If a key decision maker is being blocked by the gatekeeper, try getting through to other people who might be involved in making buying decisions. Your second choice may turn out to be the shortest path to a sale.
Job posting: Print buyer seeks energetic, modern and attractive sales rep with vast industry knowledge for long-term partnership. Must represent a financially secure company and be willing to improve my image...Is this you?
My friends kept talking about Pinterest and I thought, “Good God, please, not another time suck!” And then, Kevin P. Keane turned me onto Pinterest as a way for us folks to share cool stuff about print.
As a self-proclaimed TV junkie, I must admit the first spark of a post often comes through the broadcast airwaves. While catching up on Parks and Recreation, an episode titled “Sweet Sixteen” provided more of a zap than a spark.
