Two weeks ago, I told you about a great sales letter that my husband received. Last week, I shared the letter with you. Now I will share the results thus far. The young lady who was the architect of this sales program was kind enough to share her results to date with me.
I had a professor at the University of Alabama named Dr. John Bickley. Dr. B had the habit of rating his customer experiences long before it became in vogue to send out customer satisfaction surveys after each bloody phone call.
When visiting another company’s Website, you can be critical about how it’s designed or how “unfriendly” it is to maneuver. But, have you taken a really hard look at your own Website lately? What does it say to you?
Getting your prospects to become customers has been complicated with the coming of the age of social media—or, as some call it, digital media. In today’s strategic marketing mix, it’s better to be dominant in several media than milk toast in two dozen.
To achieve sustainable, profitable growth, printing businesses should focus on intelligent product line extension. This means bringing new, improved and, most importantly, value-added products to your customers.
As promised, I got the permission of the salesperson who wrote the great sales letter I highlighted in my last blog (Best Sales Letter I’ve Seen in a LONG Time!), and here it is.
Want to know the number one reason why we don’t sell more? The answer is simple: If you aren’t asking for the sale, you won’t get it. Closing opportunities come every time you deliver a quote or call to follow up.
Every time I visit a plant, I get a fuller, richer picture of what that place is all about. It’s impossible to get that over the phone or from e-mails. When I interview a CEO or Sales Manager, I can ask questions about an individual’s background and uncover what specific talents, skills—even hopes and dreams—he or she brings to the business.
It doesn’t matter what industry you work in, driving new sales is the lifeblood of your company. The goal is really quite simple: build new sales that allow your company to grow so it can continue to invest in its people, products and services.
Like almost any experiment, an A/B test has to be done according to a certain procedure. The most successful A/B tests will only test one variable, be focused on a random sample, and contain an intelligent hypothesis.
