A true understanding of what makes a buyer tick is not something that is readily available to us on a regular basis. But insight IS available to us, in places we might not think to look. Where, you ask?
Losing the account didn’t happen overnight. It started one day when you hit cruise control and said to yourself, “These people love me!” That thought sends out a signal to guys like me. Oh, how I love complacency in a print sales rep.
Here’s a real challenge: Figure out a way to grow higher sales using a lower budget. After a fairly quick analysis of a company’s overall marketing, it was readily apparent that it was relying on extremely traditional media communications that leaned heavily on trade show exhibitions, print advertising and direct mail.
Search engines are where many consumers and businesses begin their buying journeys. Ensuring your website’s prominence in various search engines is paramount to getting it noticed by interested prospects. Webpage titles are one of four key elements that determine an O-site’s search engine rankings. Therefore, make sure your webpage titles are relevant to the various products and services you’re trying to sell. Your page titles should accurately describe the web page’s content as succinctly as possible.
Last week’s blog (Bad News for ‘Hot Guys Reading Books’) generated some interesting feedback, including my new favorite phrase to refer to lights out operations—roboprinting. While I received some supportive and insightful comments, my favorite response arrived in my mailbox yesterday.
With every volunteer organization I have been a part of, it’s been the same story: Presidents, VPs of Marketing, and a general C-level smorgasbord of volunteers. It’d be like shooting ducks in a barrel for a print sales rep.
A lot of website traffic is generated through various search engines. High rankings for your web pages on Google and other search engine results equal lots of page views. Creating external links to your website is one key way to help raise your site’s page rankings.
I recently saw a post about a blog called “Hot Guys Reading Books,” and as part of their promotional efforts, the writers had created some stickers that read “Print Lives.” I followed the link to Zazzle.com and placed an order.
This is a big industry with room for lots of printers. But we need to remember that we all live in glass houses. Some might be bigger than others, but no one should be throwing rocks.
The speed of communications has greatly increased because of more powerful computers. Speed has become a standard that has seriously messed up organizations’ strategic marketing and related communications, because it’s so doggone easy to get stuff out.
