We’re often asked by CEOs, “How do I know if my company has a strong strategic plan?” There are hundreds of theories for strategic market planning, but there are a few tools you can use to quickly check your strategic plan.
Basic Sales 101 - It’s amazing how often we must return to one of those early lessons that we all should know, but must relearn. I am constantly surprised when the most popular video sales tips I produce are the one with simple messages.
My husband informed me last week that we are redecorating my home office. So I started stressing over what color to paint the walls. And then I thought the subject of work environment might make an interesting blog.
None of these reps had any business being successful in sales. They had no natural sales ability. They weren’t smooth. They weren’t great listeners. They weren’t problem-solvers. But they did have one innate characteristic: Drive. Each had a pit-bull mentality.
Discounting can be a worthwhile strategy, if demand for your product is elastic or your company has already met its fixed monthly costs. In these cases, discounting may be able to help you grow your profits.
There is an urban legend that a guy went to Nordstroms to return four tires. He railed about what a good customer he is to the store, how much he spends, and so on, loudly stating his case.
I am a GLEEK. And I will not apologize for it. I love that show. And last week, there was a scene that for the first time made me say, “Hey, there’s something I can use to blog about.”
The furniture store wasn’t about price. It was about relationships, expertise and trust. Michelle, the new Print Buyer, rapidly changed all of that. How could a company buy with one philosophy and sell with another? It wasn’t fair.
With unrestricted marketing warfare, marketing weapons can be used to overwhelm the consumer and control their purchasing power. Start with print—the faithful, heavy artillery of marketing. Next, add some stealth, such as emerging technologies—QR codes, SMS, and mobile sites—all linked to the Internet via personalized microsites
Most business people have at least 100 people they call their business associates, strategic partners, vendors and related support services providers that they know well. The “Strategy of 100” lets you start with people who do know you, trust you and will give you an audience.
