Are you using a CRM solution? If not, how in the HELL do you keep your prospecting straight? What’s that? You’re NOT keeping your prospecting straight? Or, are you simply not prospecting? Either way, you would NOT be alone.
Now that you’re on the path to becoming a truly sustainable printer, here are a few thoughts about how to reach that goal and some metrics that may help you tell when you’ve arrived. Environmental Leader publishes a quarterly “Environmental & Energy Data Book” full of charts and graphs presenting environmental, sustainability and energy-related data.
Truly successful marketing communications campaigns begin with a highly creative and brilliant idea. But many campaigns fail to build a really interested following among even the marketer’s best customers. To increase a marketing campaign’s chances of success, consider a few quick questions to see how you can improve your next launch.
The better you know your customers, the better you can market to them. Printing companies that keep accurate and thorough customer and prospect databases can target different customers with cross- and up-selling offers they’re more likely to be interested in based on the buying interests they’ve shown.
After what is likely to be years, you finally hit seven figures in annual sales, and perhaps even multiple times over. You’ve made it. You’re at the top. Now what? Sure, you know that you are supposed to keep selling.
Despite all of our exquisite, second-generation communications, nothing can match the impression we make—or hope to make—face to face. Whether it’s for social relationships or business ones, I contend we have our best shot at building rapport when we meet someone in person.
Raising Prices? Think your customers will notice? Printers can learn a ton from the recent Netflix price increase. Netflix is taking a gamble with a bunch of loyal, but less profitable, customers. No one knows how many will walk.
Last time I checked, there was significantly more interest in developing new customers through direct sales and related marketing than any other topic in the print-media and general business markets. Let’s now jump forward beyond the customer onboarding trajectory and assume we have a stable new-business strategy to launch our program.
Database marketing depends on the creation, development and use of customer and prospect databases to strengthen relationships with these businesses. Effective marketing begins with a comprehensive database, so train employees to gather information at various touch points.
“I am tired and stressed. The phone is not ringing. Tough day. Very discouraged.” That was the message I recently read from one of my training clients. Had he called instead of e-mailing, I would have offered the following advice
