Keyword density is a less important determiner of web page search rankings than it was in the past. When writing website copy, start with copy that’s clear, concise and accurately describes what you offer. During copy review sessions, consider tweaking or adding a word here and there solely to improve SEO.
I am suffering from writer’s block. I can’t come up with something new that I think you really need to hear about. So I need your help. What topics do you want me to cover?
Do you see what just happened? I just turned a blow off into a commitment. This prospect committed to speaking to me on Tuesday, Jan. 3. Is it foolproof? Hardly! But if the alternative is endless voice mail messages, I’ll take my chances!
An odd thing happened in today’s Zumba class. We had a substitute teacher; someone I’d never seen before. Her dancing was OK, but there was one thing about her style that really put me off. She never made eye contact.
Should printers participate in the leading social media platforms, such as LinkedIn and Twitter? Yes. But before worrying about integrating social media buttons and activity into their websites, printers need to make them more social by taking four simple steps:
“A good vendor is as important as a good customer.” Those words were spoken to me nearly, gulp, 30 years ago. The comment stuck, and I decided to spread the word by printing it at the bottom of my business cards.
Search engines deem highly-trafficked websites more important in page rankings than lower-trafficked ones. One way to get new traffic involves implementing a Google Adwords campaign. Google Adwords is a program in which ads that link back to your company’s website show up in search-engine results for keywords you’ve selected.
Webinars have replaced introductory sales meetings. More and more business people are “getting to know” companies by first attending one or more of their webinars before they respond to a telephone call from an eager-beaver sales representative or shake that rep’s hand for the first time.
Recently, as a guest of IDEAlliance, I attended the back-to-back seminars “Beyond Print: The Keys to Tablet Publishing” and “The Creative Workflow: How to Achieve the Best Color Result.” Both events provided fertile soil for planting, growing and harvesting the future of media convergence.
Overwhelmed at the thought of generating content from dawn till dusk to satisfy every new marketing channel that’s screaming for your attention? Don’t be. Follow this cheat sheet I created specifically for printers on how to reuse content.
