The old tools of pushing out brand messaging and hoping someone will pay attention and seek out your company are gone. From now on knowing what your customers are asking should determine where your company goes next. And that starts with the right question.
This week, Marka continues demand generation discussions by showing the tribe how implementing SEO best practices can help FEI drive more targeted traffic to their Website, a crucial first step of demand generation efforts. Remember, fire = print.
This week, PaperSpecsGallery.com features the Paperkut Business Card, a fun, interactive and three-dimensional, business card from designer Tommy Perez. The business card takes a "business in the front, party in the back" approach—using duplex laminated stock, with white in front and a variety of color in the back.
Foreheads hitting desks during sales meetings should be a sign: You need to do something. Bill Farquharson has some thoughts on that subject.
In 2009, when the "great recession" hit, we lost a major part of our business, forcing us to reduce staff by more than half. I can tell you...that tipped our "cup" and put a strain on our remaining staff; also on our existing systems.
This week, FEI Marketing Tribe Leader Marka introduces the concept of demand generation to the tribe and explains how these activities can help FEI capture, qualify, and convert new leads.
Even after its third bankruptcy and subsequent takeover by Quad, Vertis continues as the model of margin compression and value destruction we all wish would go away. It has a ghost of the past, a ghost of the present, and it’s sure to have a ghost of the future.
Don’t let fear of the unknown get in your way. Everything we’ve ever done in our whole lives we had to do for the first time at some point, including walking, talking, reading, and any other scary thing we’ve ever done. So what’s stopping you?
It’s tempting to keep doing what we are used to. It’s tempting to keep to the same old message and to keep contacting your prospects and customers in the same old ways. However, the world is changing. If we don’t change with it, we get left behind. In printing, sales that can have a massive effect on sales and profit margins.
Many school administrators want to be the first to adopt new technology because they feel their schools are being judged as inadequate if they don’t keep up with changing resources. But we have to ask the question, “Are they considering all of the options that can help students succeed?”
