When it comes to your business, are you an optimist or a pessimist? Aside from news of our industry, what is your internal disposition? What is the voice (or if you’re like me, VOICES) inside your head telling you? How do your customers and prospects see you?
You don’t need me to tell you that there are plenty of printing companies going after the same prospects. You need to be able to engage your prospect quickly. You need to make them understand why you stand out from the competition.
Every now and then I come across a study that flies in the face of conventional beliefs. This one in particular interested me because of our ongoing campaign to remove “anti-paper” green claims used to promote “lower cost” electronic billing. Let’s take a look.
When was the last time you scanned a QR code? Now be honest. If it was less than three weeks ago, are you hooked now? Not to worry, I do not really expect you to answer. But ask your friends. Do they know what to do with these things? Do they have the software? Do they know what this funny square thing is even called?
Companies in our industry that are growing are “outthinking” the competition. Everyone can offer a competitive price, adequate customer service, a reasonable turnaround time and good quality. These do not make your firm unique.
As our businesses grow, we tend to make do with the space and walls in place with very little thought given to the most efficient workflow. The anticipated expense and disruption of activity often prevents us from making the changes to work spaces and customer areas.
This week, PaperSpecsGallery.com features a very elegant invitation that was designed for the grand opening of Herringbone, the happening eatery of former Top Chefs Baumgarten and Malarkey in La Jolla, CA.
For reasons other than to learn to negotiate, China should be on everyone’s Bucket List. But if you go, do visit the so-called, “Fake Markets” and sharpen your skills. You will leave with a lesson for life and a beautiful Rolex watch.
In my business—when we first put a system in place to measure ALL of our non-conformances—I was stunned, to say the least, at how much money we were losing on jobs having to be reworked; not to mention the other non-conformances plaguing our company.
Last week Fire Enterprises (FEI) FEI Marketing Tribe Leader Marka showed the tribe how implementing SEO best practices can help FEI drive more targeted traffic to their Website, a crucial first step of demand generation efforts. This week, the tribe concludes SEO best practices discussions.
